Post by account_disabled on Feb 27, 2024 8:45:26 GMT
The maintain sales and rebuild reach, we cannot forget about empathy and the appropriate tone of this communication. Too much directness or practicing covid marketing may backfire on marketers. An example is the negative reception of the last campaign of a certain Polish online store, which included free surgical masks with the purchase of a smartphone. Szymon Lisowski Marketing budgets will be among the first to go into the to be cut category. However, this is a very short-sighted perspective. In the optimistic variant, we are talking about a -month suspension of the market, and in the pessimistic variant, even - months.
The consequences of completely stopping marketing activities seem obvious loss of visibility on the market, deregulation of the optimization of advertising accounts and remarketing databases, and as a result, an even more difficult future return to normal Job Function Email List and a sufficient level of sales - if a given company survives at all by then. What do I think is crucial now? Maximum optimization - perfecting activities, especially paid ones, because every zloty counts operating even on small budgets, but remaining regularly in the minds of recipients. An agile and adequate change in organic communication , which, contrary to appearances, is not dead yet.
This is the time to plow the previous content calendar and answer the question of able to help consumers who are also in a difficult situation. Business -wise - often adapting or completely changing the offer in variants for , and months. The market, but also society's habits, will change drastically. Therefore, if possible, it is worth digitizing your services, launching online sales channels or offering an offer pivot that will guarantee maintenance. Therefore, change and plan the communication strategy early enough. Katarzyna Sowicka How to cope? Only peace and prudence can help us. The negative impact of the pandemic on the economy and the recession waiting on the horizon should encourage.
The consequences of completely stopping marketing activities seem obvious loss of visibility on the market, deregulation of the optimization of advertising accounts and remarketing databases, and as a result, an even more difficult future return to normal Job Function Email List and a sufficient level of sales - if a given company survives at all by then. What do I think is crucial now? Maximum optimization - perfecting activities, especially paid ones, because every zloty counts operating even on small budgets, but remaining regularly in the minds of recipients. An agile and adequate change in organic communication , which, contrary to appearances, is not dead yet.
This is the time to plow the previous content calendar and answer the question of able to help consumers who are also in a difficult situation. Business -wise - often adapting or completely changing the offer in variants for , and months. The market, but also society's habits, will change drastically. Therefore, if possible, it is worth digitizing your services, launching online sales channels or offering an offer pivot that will guarantee maintenance. Therefore, change and plan the communication strategy early enough. Katarzyna Sowicka How to cope? Only peace and prudence can help us. The negative impact of the pandemic on the economy and the recession waiting on the horizon should encourage.